Case Study: Design Firm

“From 30 days to 120 days payment terms — overnight! Growth Finance kept us in business when Heineken’s payments slowed.”

Case Study

Design Firm

For years, a leading industrial design studio supplied Heineken South Africa with bespoke point-of-sale displays and merchandising goods. Payment terms of 30 days were manageable, allowing the business to cover upfront production costs and keep its highly skilled inhouse design team paid on time.

But in 2023, everything changed. Heineken merged with Distell and outsourced procurement to Link, extending payment terms to a crippling 120 days. “Overnight our cash cycle broke,” recalls the founder. “We have salaries, materials to buy, and resources to pay monthly. Waiting four months for our money would have been beyond impossible.

The company faced walking away from years of Heineken work, and the intellectual property it had built around working with the Heineken brand. Then they discovered Growth Finance. By unlocking cash against invoices, Growth Finance bridged the four-month gap between invoice date and payment date.

It was pure joy to find a cash-flow partner,” says the client. “Yes, we can add a bit more to Link’s prices for the long wait, but the real lifesaver is Growth Finance. They keep our team paid, our production running, and our Heineken work alive. Incredible to be able to keep doing what we love.

Result: The client kept their flagship account, secured their team, and turned impossible payment terms into sustainable growth.

SUPER SIMPLE FUNDING

Is invoice discounting for you?

You get immediate access to income you have already invoiced but would otherwise only receive from your customer at a future date (30 or 60 days later) because of your agreed payment terms. Discounting invoices enables your “terms” business to run as a COD business. You then enjoy all of the benefits of a cash business whilst being able to give your valuable customers payment terms; often a stronger negotiating tool than lower prices. Invoice discounting accelerates your cash flow and opens up so many trading options.

How does it work?

1. Deliver your products (or services) to your customers and invoice them on your normal 14, 30- or 60-day payment terms
2. When you need access to cash flow, send one or more of your outstanding invoices to us
3. Your customer confirms the invoice
4. We pay you up to 80% of your invoice immediately
5. Your customer pays the invoice directly to us
6. When your customer pays, we pay you the other 20% of your invoice less our fee

Is invoice discounting for you?

Looking to grow turnover?

New customer requires a 45-day account, but your cash flow won’t stretch?

Landed that dream order and need access to your cash locked in your debtor’s book?

Unexpected business expense?

Is your bank not ready to grant or extend your overdraft?

Yes?

Do you qualify?

Time in business

6 months or more of revenue

Annual turnover

R1m +

Location

Registered in South Africa